Women’s football is undergoing rapid growth-not only on the pitch, but increasingly behind the scenes. Supported by organisations such as Women in Football (WIF) and initiatives backed by Xero, entrepreneurial women are advancing innovation across marketing, coaching, technology, and media.

From former professional athletes to emerging founders, these women are building sustainable businesses, creating jobs, and addressing long-standing gaps within the football industry.

By combining commercial expertise with a deep passion for the game, they are shaping a more inclusive, innovative, and economically resilient future for football.

Liverpool FC Women head coach, Gareth Taylor believes his side carry renewed confidence into Sunday’s Barclays Women’s Super League clash with Manchester United Women, following a morale-boosting victory over Tottenham Hotspur. 

Liverpool’s dramatic late win last weekend marked a turning point after a run of draws, and Taylor says the impact has been clear on the training ground at Melwood.

Everton Women manager Brian Sørensen has called on his side to respond positively when they host Aston Villa Women at Goodison Park in the Barclays Women’s Super League on Sunday morning (11:55 GMT).  

The Toffees go into the Barclays Women’s Super League fixture sitting 10th in the table with eight points, while visitors Aston Villa arrive on Merseyside seventh with 16 points. Despite the gap in league positions, Sørensen insists his side are focused on performances rather than the standings as they look to climb the table.

Speaking in his pre-match press conference, Sørensen reflected on current form, team news, and an increase in competitiveness as the season continues.

Tottenham Hotspur Women will look to respond positively this weekend as they travel to face West Ham United in a fixture that carries added edge and importance.

Following a disappointing result in their previous outing, Spurs head coach Martin Ho has been clear in his assessment: While there were encouraging spells, particularly in possession and player intent, the team fell short of their own standards in decisive moments.

The Football Association (FA) has introduced significant reforms to the Women’s and Girls’ Playing Pathway, aimed at improving accessibility, inclusivity, and the identification and development of elite talent across England.

Following an extensive period of consultation within the game, these changes target girls and young women aged between eight and twenty, ensuring that football development opportunities are accessible to all communities nationwide.

Manchester City Women extended their lead at the top of the Barclays Women’s Super League with a hard-fought 2-1 victory over London City Lionesses, secured by a late strike from Khadija Bunny Shaw at the Copperjax Community Stadium. 

Despite a spirited performance from the hosts, the league leaders once again demonstrated their championship pedigree and pushed nine points clear in the league, above holders Chelsea. However, a club record crowd of 3,418 made this a special occasion for London City Lionesses.

Liverpool FC Women host Tottenham Hotspur in the Barclays Women’s Super League on Sunday 25 January.

Head coach, Gareth Taylor spoke to the media ahead of a must-win fixture at St Helens Stadium for the Reds.

On the back of a dominant win in the Adobe Women’s FA Cup, alongside the addition of six new players to the squad, Liverpool are fighting for points as they aim to regain form and take positive steps forward in the second half of the 2025/26 season.  

As participation in elite women’s football continues to expand globally, increasing attention is being directed toward the long-term health outcomes of retired female players. While football offers substantial physical, psychological, and social benefits, evidence indicates that retired female footballers face a distinct set of long-term health challenges.

These include musculoskeletal disorders, neurocognitive risks, mental health concerns, and reproductive health issues, many of which may manifest earlier or more severely than in the general population or compared with male players.

Understanding these outcomes is essential for developing effective prevention strategies, gender-specific care models, and post-retirement support systems.

Tottenham Hotspur Women secured their place in the fifth round of the Adobe Women’s FA Cup with a 3-0 victory over Leicester City Women at Brisbane Road on Sunday afternoon, played in front of an attendance of 1,062.

In a contest that was competitive in its early stages, Signe Gaupset proved decisive, producing two moments of quality that swung the tie firmly in Spurs’ favour. Goals from captain Bethany England, Drew Spence and Lenna Gunning-Williams ensured a comfortable passage into the next round for Martin Ho’s side.

The language and tone used in media coverage of women’s football have undergone a marked transformation over recent decades. Historically characterised by sexualisation, trivialisation, and condescension, contemporary reporting increasingly adopts a professional, performance-focused approach.  

This shift reflects the sport’s growing prominence, professionalisation. And success on the international stage, particularly during major tournaments, such as the FIFA Women’s World Cup and the UEFA Women’s EUROs.

Liverpool head coach Gareth Taylor, spoke to the media at the AXA Melwood Training Facility on January 16, ahead of his side’s Adobe Women’s FA Cup Fourth Round tie against London Bees on January 18.

With Liverpool currently sitting bottom of the Barclays Women’s Super League table, Taylor emphasised the importance of using the FA Cup as an opportunity to build confidence, rhythm, and clarity in performances, while remaining realistic about the challenges ahead.