Switzerland’s hosting of the UEFA Women’s European Championships in 2025 marked a significant moment for women’s football, with the tournament breaking attendance records and bringing increased attention to the women’s game across the continent. England were ultimately crowned champions after defeating Spain in a penalty shootout, bringing an unforgettable summer of football to a close.
However, the tournament’s impact extended beyond the international stage. In Switzerland, the growing visibility of women’s football has been reflected in increased club level attendances, with the Swiss Women’s Super League experiencing a significant rise in spectators during the 2025/2026 season. Geneva based club Servette are in the Champion’s League this season, marking greater visibility of the league itself, the last time a Swiss team were in the continental club competition was FC Zürich five seasons ago.
As clubs begin to benefit from increased interest, thoughts are emerging over whether the tournament has helped create lasting change for women’s football in Switzerland.
The Lasting Legacy on the Swiss Women’s Super League
The impact of the Women’s EURO 2025 became evident as the Swiss Women’s Super League returned for the 2025/26 season. Attendance rose by 42% over the opening weekend compared with the previous season, and the growth continued throughout the campaign. Total attendance reached 126,274, representing an increase of almost 50% on the previous season.
However, the impact extended beyond the people in the stands. According to UEFA Women’s EURO 2025 impact report, eight of the ten Swiss Women’s Super league clubs reported increased interest from sponsors, while seven directly attributed their attendance growth to the tournament. This suggests that the competition may have helped clubs attract greater attention and created new opportunities for investment.
Increased sponsorship allows clubs to improve their facilities, develop their teams and overall strengthen the club. Therefore, contributing to widespread growth across the league, rather than certain clubs specifically.
An impact from the Super League to Grassroots Football
The tournament's influence has also extended to grassroots football, as the number of registered female football players in Switzerland rose from 39,853 in 2023 to 48,098, alongside increases in the number of female coaches and referees. This growth is important because the future of women’s football depends not only on attracting spectators, but also creating more opportunities for girls and women to participate in sport.
Ultimately, the Women’s EURO 2025 has given Swiss women’s football an important opportunity to build on momentum created by hosting a major international tournament.
From the rise in attendance, increased sponsorship and growth in grassroots, these signs all point towards a positive period for the women’s game in Switzerland.
Top of the table Servette take on runners up FCZ Zürich in a major clash at Sportanlage Heerenschürli on Saturday 7th of November for a chance to shake up the standings and put Swiss football even more on the map.